References
Dave Thomas Senior Experience Designer, Think Brownstone travelindave2001@gmail.com
Dave and I have worked together over the past several years to help shape and frame the conversation around Content Strategy in the Philadelphia region. We've hosted several notible authors and practitioners, as well has held workshops about the "content Strategy Behind Content Strategy."
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Gina Jones VP-Research and Development,PMA gjones@pma.com
Gina and I worked together continuously to shape the year-round value portfolio at PMA. We also worked to set the baseline KPIs for PMA's digital presence and measured in quarterly reports. In addition to content strategy nationally and globally, Gina brought me into several development processes for new products or evolving our offerings
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Paula Gonzalez Director-Member Relations, PMA pgonzalez@pma.com
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Paula and I worked on the content strategy and user design project (in process) for the membership area of pma.com. In addition, Paula and I worked on 2017 business planning recommendations on locked vs. unlocked content on pma.com.
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Steven Chiocchi Sales lead (now CEO, Areli Group) steven@theareligroup.com
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Steven and I worked at Eggzack to create a cleaner sales funnel and prospecting experience. when he left to start his own digital company, I worked with him at PMA as an outside vendor for PMA's social media presence.
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Damien Satinover Data Analyst, PMA (now AAA) dsatinover@aaamidatlantic.com
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Damien and I worked together on several metrics-driven site redesigns at PMA, as well as education sessions for PMA staff on data-driven website decisions for the organization.
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Eboni Wall VP- Events and Education ewall@pma.com
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Eboni and I worked continuously together to ensure value offerings at events were valuable beyond the finite event. Our teams collaborated on SOPs for creating digital derivatives, and we collaborated on over a dozen events a year.
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Content Strategy
Gina Jones VP-Research and Development gjones@pma.com
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Gina and I worked together continuously to shape the year-round value portfolio at PMA. We also worked to set the baseline KPIs for PMA's digital presence and measured in quarterly reports. In addition to content strategy nationally and globally, Gina brought me into several development processes for new products or evolving our offering.
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Peter Collip Sales Director pcollip@gmail.com
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Peter and I worked together to iterate the customer experience as well as create a digital onboarding environment for new sales hires. he was integral in the process of creating "EggZack U," our training sessions for new customers.
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Meg Watt Director of Communication megeldridge@gmail.com
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Meg and I worked together at EggZack to promote the Eggzack product and take consumer feedback into an iterative process with the product team. We also worked together on social engagement.
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Social Strategy​
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Eboni Wall VP- Events and Education ewall@pma.com
Eboni was a late adopter to social for the presh produce and floral industry. Over the cource of the first year, Eboni and I worked to make sure that social integrateion points were included in all table cards, within speaches, and in the ppt between speakerws. She also led a team on building a more socially savvy variant of the speaker contract that will see a return prior and post event as well.
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Jennifer Rodgers​ Marketing Comms Manager-Health Network Labs jennifer.rodgers@healthnetworklabs.com
Jennifer and I worked together at AOL as Local AOL/Patch editors. She attended several of my workshops on content strategy and how to take a metrics-based approach for content. After I moved to PMA, I hired Jennifer to manage the print magazine while we were transitioning the product.
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Peter Collip Sales Director pcollip@gmail.com
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Peter and I worked together to iterate the customer experience as well as create a digital onboarding environment for new sales hires. he was integral in the process of creating "EggZack U," our training sessions for new customers.
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Meg Watt Director of Communication megeldridge@gmail.com
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Meg and I worked together at EggZack to promote the Eggzack product and take consumer feedback into an iterative process with the product team.
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Steven Chiocchi Sales lead (now CEO, Areli Group) steven@theareligroup.com
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Steven and I worked at Eggzack to create a cleaner sales funnel and prospecting experience. when he left to start his own digital company, I worked with him at PMA as an outside vendor for PMA's social media presence.
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User Experience, Service, and Client design